It’s a terrific way to generate money sharing the craft creations you like to create.
However, when you invest in a booth it is essential to get the most out of your time and effort at the show.
So how do you drive traffic to your booth and optimize sales?
1) Setting up your own booth. Make your booth appealing visually so that it stands out. Try a colored tablecloth and use the wall space behind you if possible.
Purchase a banner so attendees can see your organization name. This will present you professionally, eliciting a degree of trust required to make the sale.
2) Make prices simple to see. Use cost tags and signs which are clear and easy to read. If clients have to guess on cost it scares them into not buying.
3) Rock your screens.
People can not resist freebies.
It would be great to also have a draw for a free thing, which provides you an chance to perform a series follow-up with those that entered.
5) Greet clients. Say hello! Stand and greet your desk traffic to make them feel comfortable and welcome.
Ask them how their day is going or what attracts them to the series. Building rapport at first before selling is vital. You’ll have far better chances at earnings if you’re friendly and non-pushy.
6) Engage clients with stories. Clients love hearing about your craft. Tell them what substances are used from the craft. Share how long each one takes to create.
Part of what makes crafts particular is that they’re homemade. Purchasers don’t just need an item, they would like to understand the history of this handmade piece.
If possible, establish a space for you to demo making your craft – this will produce a captivated audience that will find a firsthand idea of the skill involved with your creation.
7) Repeat company. After a customer purchases, thank them for their purchase and then ship them off with a coupon for future purchases.
I hope that these hints inspire some ideas about the best way best to make your booth more attractive at your next craft show which will lead to more sales and a fantastic success!
Debbie has been associated with retail sales since 1979 and with her husband their very first scrapbook shop in 2001, becoming specialists in the crafting world. After hearing scrapbooking fans complain about the poor quality of storage products available, they made customizable storage systems which may be used for an assortment of home and business functions. Sewers, quilters, jewelers, collectable amateurs and anglers together with dental offices, salons, and tattoo shops among others discovered storage and coordinating systems invaluable.